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Danish customer success platform receives $3M from successful seed-stage tech investor

Lift Relations, a platform from Denmark that focuses on providing predictions about risks and opportunities of losing or growing for companies, has recently raised $3M from SEED Capital, a very successful seed-stage tech investor operating in Denmark.

Lift Relations was founded by Dan Hestbaek in 2015 when, according to them, the majority of “client health metrics” in B2B were too simple and didn’t provide much value for the companies. They then created a new methodology for predicting the state of client relationships for the companies in the future. Their methodology has shown some results and the company is now serving some Fortune 500 companies.

Recently Lift has raised $3M from the tech investor Seed Capital, which has over 20 years of experience funding many companies from seed stage to Series A. Seed Capital provides funding to innovative tech companies and promising startups that are mainly from Denmark and the company has helped some of the best tech startups from Denmark to grow. Trustpilot, Vivino, Templafy, Lunar, Dixa, Veo, Forecast, Mofibo, and Endomondo are some of the examples of companies funded by Seed Capital. Now Lift Relations is among these companies with the investment it has recently got.

Lift Relations can now “lift off” in its field

With its new method that takes the complexity of B2B into account, five years of experience tracking data for its customers and results that it has shown, Lift Relations is now ready to truly become a serious player in its field.

Instead of focusing on historical data, Lift’s method focuses on predicting risk and opportunities in client relationships. This new focus has helped the company reduce churn much better than any other system. Now Lift is planning to expand into other Professional Services industries. About the past success and the future plans of the company, Dan Hestbaek, the founder and CEO of Lift Relations, has stated:

“Our track record of delivering value and results in this vertical has been exceptional from the large holding groups to the smaller independent agencies and with the new capital raise we will expand this even further. The long term aim is to conquer the other Professional Services verticals that so sorely need proven predictable customer success support.”

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Sena Konakci
Sena Konakci
A true free spirit, Sena (she/her) spent a substantial part of her life travelling the world and was working for successful startups in many different fields along with writing for local newspapers and magazines for over two decades. With a knack for detecting promising businesses and years of experience under her belt, Sena has decided to focus her attention on writing about startups. Aside from following the newest developments in the startup scene of the Nordic countries, she loves volunteering and camping in her spare time.

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