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Wednesday, March 29, 2023

Finnish AdTech company acquires Google-focused creative optimization platform

Smartly.io, a Finnish advertising platform with a main focus on automating social advertising to allow for better productivity and creativity, has acquired the London-based creative management platform Ad-Lib.io.

Smartly.io was founded in 2013 and since then, the company has been creating attractive and effective ads for its customers. As a leading marketing partner of Facebook, Smartly.io now serves customers such as Uber, eBay and Under Armour and provides many of its customers with services that help them refine their marketing strategies and ads.

With their expertise on many areas such as Facebook advertising, campaign optimization, customizable reporting, dynamic ads and many more, Smartly.io is a force to be reckoned with in the online advertising industry. Now the company has acquired another successful name in the business, Ad-Lib.io, in a deal that is worth over $100 million.

What this recent development means for the customers and the industry

The London-based creative management platform Ad-Lib.io was founded in 2017. Services that the company provides for its customers are mainly focused on making it quick and easy to create cost-effective and relevant ads across many digital channels as well as manage and optimize these ads. As the platform is serving many large global brands, acquiring Ad-Lib.io can really help Smartly.io become an even more powerful company in its industry.

One of the customers of Ad-Lib.io is Nestle. About this recent development, the head of Media Communication in Nestle, Steve Pollack, has stated:

“We see it as a natural fit and are excited by what the Ad-Lib.io and Smartly.io journey will mean for brands seeking relevant and consistent relationships with their customers in the digital advertising arena.”

Sena Konakci
Sena Konakci
A true free spirit, Sena (she/her) spent a substantial part of her life travelling the world and was working for successful startups in many different fields along with writing for local newspapers and magazines for over two decades. With a knack for detecting promising businesses and years of experience under her belt, Sena has decided to focus her attention on writing about startups. Aside from following the newest developments in the startup scene of the Nordic countries, she loves volunteering and camping in her spare time.

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