Helsinki-based tech-driven hospitality provider Bob W grabs €21 million in a Series A funding led by IDC Ventures, Elevator Ventures, Verve Ventures and Flashpoint. Based in Helsinki and Tallinn, Bob W services consumers as well as companies, including international start-ups and next-generation enterprises in fields such as tech and creative industries. The funding will strenghten the startup’s hand during its expansion into new markets and to empower its platform.
Niko Karstikko, co-founder and CEO of Bob W, comments: “Our goal is to use the funds to create a new industry benchmark for digital experience, and to support our explosive growth in new European markets beyond the UK, Spain, Finland and Estonia, where we currently operate.” and he adds “We are resetting the expectation of hospitality for the consumer and now we can expand our reach across Europe with over 20 cities in our expansion pipeline.”
The Bob W brand is taking head on the challenge of gaining a market leadership position in the tech-enabled hospitality operation space.
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