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Danish startup is acquired by Norwegian SaaS company

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Silkeborg-based startup Blue Idea has been acquired by F24 Nordics AS, a move that further strengthens F24’s leading market position in the Nordics. As a market leader in the Nordics, Blue Idea is a regional SaaS provider known for its cutting-edge service notification software. This proprietary solution empowers customers, including utility companies, municipalities, and housing associations, to efficiently communicate with specific individuals through various channels, such as SMS.

The acquisition expands F24’s reach in the Nordics, solidifying its position as a key player in the service notification industry and further establishing its reputation as a leading comprehensive resilience provider in Europe. With the founder and CEO of Blue Idea, Flemming Bøgely, committed to continuing his role within F24, both companies are eager to combine their expertise and global footprints to better serve their existing and future clients in the region. This strategic acquisition represents F24’s dedication to growth and its holistic approach to enhancing organizational resilience across Europe.

The company with headquarter in Silkeborg (Denmark) develops and sells its proprietary software for service notification which enables customers to inform and alert specific customers, employees, or citizens quickly and efficiently through SMS as well as other communication channels. Blue Idea sells its solution out of three locations: Denmark, Sweden and recently also in Finland. The target audience consists of community critical entities, including utility companies, municipalities and housing associations.

With this step, F24 becomes a key player in service notification in the Nordics and further establishes its position as a leading SaaS provider for resilience.

Marius Røstad, Managing Director and Vice President Engineering at F24 Nordics AS: “We are very happy to welcome Blue Idea to the F24 family. This step further widens our presence in the Nordics and is a huge step to extend our footprint in the area of service notification.”


The CEO and founder of Blue Idea ApS, Flemming Bøgely, is committed to continuing in his position and working within F24. “We are excited to join F24 with its extensive global footprint. Being part of this international company will offer great opportunities for our existing customers and enable us to support them comprehensively. All of our employees are very much looking forward to shaping the common future jointly.” states Flemming Bøgely.


Dr. Jörg Rahmer, Spokesperson of the Executive Board at F24 group, states: “We as F24 group continue our growth path consequently. Besides FramWeb, who joined in early 2023, Blue Idea is the next acquisition this year in the Nordics region. With this step, F24 becomes a key player in Service Notification in the Nordics. Furthermore, this contributes significantly to establishing F24 as the leading comprehensive resilience provider in Europe and it shows again clearly our holistic approach in the area of resilience.”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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