Vilnius-based Žaislų Klubas, a pioneering toy subscription startup, recently secured €125,000 in pre-seed funding led by FIRSTPICK VC and angel investors to fuel its innovative ‘play and swap’ model. Departing from conventional toy consumption patterns, the company offers a sustainable alternative by providing monthly deliveries of educational toys tailored for children. The investment will primarily support the company’s international expansion, with upcoming market tests in the United Kingdom under the brand name LILEDU, marking a significant step towards global growth and market penetration. The company aims to revolutionize the toy industry by prioritizing sustainability and personalized learning experiences.
Founded in 2021, Žaislų Klubas is an innovative startup that operates a toy subscription service, offering an alternative to conventional toy consumption. Their core model, known as the ‘play and swap’ approach, provides a sustainable solution by delivering monthly shipments of educational toys designed for children between 5 months to 7 years old. These toys are curated to provide engaging and educational content, promoting continuous learning and development. The company focuses on durable, wooden Montessori toys, steering away from the typical disposable plastic toys dominating the market. By
Andra Bagdonaitė, a partner at FIRSTPICK VC, states, “In a world gravitating towards sustainable products, Žaislų Klubas stands ready to redefine the traditional toy market. Our investment aims not just at enhancing business growth but also at instigating a substantial shift in the industry.”
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