More Scandinavian music news for today following our earlier news that Rdio is officially launching in the Nordics. Soundrop, the Norwegian social music platform made popular through their Spotify app, has brought its “listening rooms” to be embedded on Facebook.
It’s a big deal for the company – they’re now leveraging multiple sources for content while serving up simultaneous playback, making them less dependent on one licensing provider. Rather than Spotify serving the content, the music on Facebook is handled by VEVO and YouTube. The embedded rooms provide the same simultaneous voting, chatting, and playback experience as in the Spotify app.
Soundrop is being used by artists and labels to drive the deep level of engagement between fans and musicians, as shown by the list below. Artists can join their fans in a chat room and build strong connections and that personal touch, even if they live far from any tour city.
Now the only question is, are the kids going to hop in the listening rooms? Being untied from any paid subscription service is clearly going to help.
Upcoming artists and DJs on Soundrop:
- Matisyahu, who will chat live with his fans January 29th (12:30 PM EST / 5:30 PM GMT)
- Delphic, who will chat live with fans on January 31st (2 PM EST / 7 PM GMT)
- MC Lars, who will chat live with fans on February 1st (3PM EST / 8 PM GMT)
- Owl City. Adam will chat live with fans on February 4th (2PM EST / 7PM GMT)
- Dan Deacon, who will live chat with his fans on February 5th
- Devlin, who will chat live with fans on February 6th
- Nick Cave & The Bad Seeds, who will give away tickets to their London album launch party at 4 PM GMT today
- Fearless Records, which will have its popular room The Mosh taken over by Motionless in White
- Franz Ferdinand
- Hot Chip
- Public Enemy
- Greg Dulli (The Afghan Whigs)