Naava “Bringing nature indoors” raises 7 million Euros to kickstart global expansion and new product lines.
Naava, the world leader in green walls working in the outdoor ambience for indoor environments, is today a total of 7 million euros, led by Stockholm-based Nidoco AB and attended by Mika Ihamuotila, Tesi, Mikael Hed, Benoit Wiesser, Teemu Päivinen, Antero Vartia, Butterfly Ventures and the Hammaren family. announced its equity investment. (27 January 2021, Helsinki)
’We are excited to welcome new superstar investors who will help further enhance Naava’s position as the global market leader in green walls and living plants and furniture. The new funding round will be used to accelerate international growth, new products and solutions – everything is designed to have a significant positive impact on the health and well-being of millions of people in their living and working environments.” said Arttu Salmenhaara, CEO of Naava.
The next steps for them are to evaluate the current N-series offering by investing in expansion in Europe and North America by investing in marketing and sales channels while strengthening the company’s presence in the Middle East.
The company holds a global mission and experience that aims to improve the health of millions of people with state-of-the-art machine learning technology that combines technology with the power of nature. The company’s green living plants combine the charm, grace and intelligence of nature with modern technology and Scandinavian design, with the goal of creating healthy working and living environments.
Aki Soudunsaari, the co-founder ofNaava, said “We are driven by science and more specifically by biology. “Whether in the business or office space or in the comfort of someone’s home, people should aim to live in harmony with nature.”
For Nidoco AB, which is among them as a new investor, the company’s targets all the boxes when it comes to Environmental, Social and Governance (ESG) investments.
“Naava is a true innovator with the patented technology needed to increase the peace of mind of individuals in their homes and offices. Green walls – and the company’s future products – reduce stress, improve overall well-being, minimize problems with diseases like asthma, and honestly just look beautiful and bring joy to any environment,” said Patrick Castrén, CEO of Nidoco.
In addition to Nidoco, the new tour brought together a stellar team of Scandinavian investors, including Mika Ihamuotila, a Finnish serial entrepreneur and innovator renowned for her prolific work at the world-renowned fashion brand Marimekko.
“As a Finnish-inspired individual, I believe Naava sums up everything admirable and exciting about the Finnish innovation scene. Naava combines cutting-edge technology with nature for the benefit of all. I am very excited to partner with Naava on this exciting journey to design solutions and create better workspaces for both homes and offices.”