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Denmark’s Magic Feedback secures €1.2M pre-seed investment for AI-driven user feedback platform

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Magic Feedback, a Copenhagen-based AI startup, recently secured a pre-seed investment of €1.2 million, led by Maki VC and supported by individual angel investor Geeta Schmidt, former CEO and Co-founder of Humio. The company specializes in providing a unified platform that leverages AI to aggregate, organize, and analyze scattered user feedback from various sources like support tickets, meeting notes, and product reviews. With this funding, Magic Feedback intends to further enhance its AI technology, expand its product offerings, accelerate customer acquisition by onboarding industry-leading clients, and continue innovating in the user feedback space, aiming to revolutionize the way product teams work with and benefit from user insights.

Magic Feedback is a company dedicated to simplifying the handling of user feedback. They recognize the importance of feedback in understanding users’ needs and improving products but acknowledge the struggle many face in managing and making sense of scattered feedback sources. Their solution involves using AI technology to automatically gather, organize, and categorize feedback from various places like support tickets and product reviews into one centralized platform. This aims to alleviate the burden of manually sorting through feedback, making the process more efficient and empowering for product teams. Essentially, they strive to make the daunting task of managing feedback easier and more impactful for businesses.

“Most product teams are doubling down on product discovery, making sure they understand their users’ problems and needs before building solutions,” said Magic Feedback CEO and Co-Founder, Nima Vali Rajabi. “However, one thing that almost every product team struggles with is that no one has time to unify and make sense of all the feedback collected. Instead, feedback is scattered all over the place, slowing down decision-making and leading to solutions being built without key insights.”


“I’ve been closely following Magic Feedback since its inception,” commented Geeta Schmidt, an angel investor at Magic Feedback. “And by putting in the work and never compromising their vision, Nima and Fran have now positioned themselves to make a positive impact on every product on the internet.”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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