Stockholm-based startup Life Inside has recently secured €350k in funding from angel investors including Stefan Magnusson, Jonas Brogårdh, and Houman Ashrafzadeh. The company automates the collection and publishing of video testimonials, aiming to enhance platform interactivity, incorporate AI for content analysis, and expand global outreach. The funding will enable Life Inside to further develop its platform, making online experiences more personal and engaging, while also scaling its marketing efforts to reach a wider audience.
Life Inside is a company that specializes in providing businesses with an interactive video platform. This platform is designed to seamlessly integrate into any website and is particularly focused on utilizing video testimonials to enhance audience engagement. By showcasing authentic stories and experiences from employees and customers, businesses can create deeper connections with their audiences. The platform aims to help businesses improve their marketing efforts and drive growth by providing a more personal and engaging online experience.
“In recruitment, the number one obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organisation. In sales and marketing, 95% of B2B buyers say video plays an important role in moving forward with a purchase. But when we started looking, we found no way to effortlessly collect and distribute genuine video testimonials from customers and employees. We built Life Inside to allow companies to change that, and help them capture genuinely interesting and human stories with minimal cost, to truly showcase the essence of their service and culture. To make the online experience as personal and engaging as face-to-face meetings – but scalable,” commented Charles Sinclair, Head of Partnerships and co-founder of Life Inside.
Houman Ashrafzadeh, Padium’s co-founder and an angel investor in the round, said: “Imagine a situation where every visitor to your website is guided by interactive video testimonials. They’re not just watching videos, they’re engaging with real stories, choosing the paths that resonate with them personally when navigating them. For potential employees or customers, it means they can experience the company in totally new ways, feeling a connection that static text or images could never create. Life Inside humanises marketing: it helps companies become online living entities where each click leads to a deeper, more meaningful understanding of what it means to be part of their organisation – and I couldn’t be prouder to back them.”
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