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Sunday, July 3, 2022

Icelandic BrandRegard Picking Up Steam In The U.K.

The Icelandic software startup, Transmit, tells us that their cloud-based branding and marketing service Brand Regard, is seeing traction in the U.K. after being selected by London based agency Target-Live to manage their digital assets. We interviewed CEO and founder Geir Freysson last May about his background and disrupting B2B markets.

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The company tells us Brand Regard’s mission is to become the nerve centre for the world’s marketing departments. Their service is essentially a cloud-based repository for digital marketing material where relevant partners and clients can easily access the right marketing data. Aside from sharing files and images with your coworkers, you can also group together digital assets and send temporary secret links to journalists or clients.

BrandRegard is white-labeled so you can use your own logo or your client’s when showing off your templates, fonts, banners, photos, or whatever you’re sharing. The service also employs a Facebook-like newsfeed, profiles, and e-mail alerts so you can stay on top of changes with your agency’s digital assets. “Companies no longer have to spend a fortune to provide their creative and marketing departments with an enterprise strength brand asset management system,” says Freysson.

On the new traction in the U.K., Sebastian Cheswright, head of marketing at Target-Live says, “it’s a great way of integrating our working practices, and it saves us a tremendous amount of time.” Target-Live is a division of Britain’s fastest growing independent media agency, Target Media & Communications Group.

Transmit, the company behind Brand Regard, is backed by the Icelandic New Venture Fund.

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