Cloud-based mastering platform CloudBounce wants to change the way how music is being produced.
CloudBounce, an instant audio mastering platform, launches a new cloud-based service that delivers affordable and high-class audio mastering within seconds. Now the service wants to reach musicians, bands and sound designers all around the world.
Mastering is a critical step in producing high-quality audio, and it often has a profound effect on whether audiences like the sound of the recorded music. Traditionally, the compulsory mastering phase has been done by specialised mastering engineer – and Anssi Uimonen, a serial entrepreneur and the CEO of CloudBounce, says automatic processing can never replace the final touch of a professional mastering engineer.
“However, with CloudBounce’s platform, backed with proprietary analytics algorithms and artificial intelligence, musicians can get very close – without the hassle, waiting, and a considerable investment,” says Uimonen – and believes their service will transform the way musicians work.
“Getting a first rate master of your audio track with five dollars and within seconds is going to change how musicians, record labels, and audio designers produce audio. Instead of sending your readily mixed track to the mastering studio and waiting for a possibly long turnaround, you can obtain and listen to a high-class mastered version at multiple points of your production cycle to fine-tune your sound,” Uimonen continues.
A Simple And Affordable Solution
The service works in three simple steps. First, the audio can be uploaded through a very simple user interface. Second, the platform’s artificial intelligence engine analyses the characteristics of your music and decides what kind of processing chain and parameters are needed.
Finally, after a few seconds, you get a chance to listen to the mastered version – and decide whether you want to download and pay for it. The mastered audio can be also shared with your clients, collaborators and friends via CloudBounce’s player application.
The CTO and the father of the core algorithms of Cloudbounce, Teemu Karjalainen, believes they’re providing a service that musicians can really benefit from instantly – without extensive training and expensive tools.
“All of us at CloudBounce are passionate musicians, audio researchers or engineers. We’ve experienced the pain of not getting a professionally mastered version of your recording ourselves. And not being happy with the stuff that’s out there, we wanted to create our own mastering platform that takes advantage of the latest signal processing technologies and artificial intelligence, producing pretty sweet mastering quality,” adds Karjalainen.