FROM ZERO
TO HERO

sTARTUp Day 2025 is a three-day business festival with a marvelous stage program, effective matchmaking, hands-on seminars, a demo area full of innovation, and vibrant side events. The inspirational-educational program consists of various topics – from mental health to surviving tough economic conditions, marketing & brand development to professional founder stories and pivots.

We claim to be the most startup-minded business festival, but what does that mean? In short, it’s a way of thinking. You don’t need to be a startup to have a startup mindset! It’s about focusing on growth, working smart, not hard, having a bias towards action, and perhaps most importantly, being adaptable in situations of uncertainty.

In 2024, sTARTUp Day took place for the eighth time, bringing together over 3400 attendees, including 150 world-class speakers, 320+ startups, 220+ investors, and 310+ executives from all over the world. It’s a community-organized festival by the city of Tartu, the University of Tartu, Tartu Science Park, Tartu Biotechnology Park, Tartu Business Advisory Services, Tartu Centre for Creative Industries, and Swedbank.

We expect the participants of sTARTUp Day 2025 to feel inspired, have better knowledge of building businesses, and start more companies to be founded both in Tartu and in Estonia as a whole. In addition to that, sTARTUp Day 2025 will likely increase the number of tourists and brand Tartu as one of the most entrepreneurial cities in the region.