NOW! InnovationsEstonian startup NOW! Innovations, founded in 2003, will reportedly start cooperating with a US startup StreetSmart Technology. StreetSmart Technology will offer its customers an integrated total solution for automatic mobile parking service system.

The service includes automatic managing of parking lots and mobile payment option for the end-users. The parking spaces are being monitored automatically by sensors under the paving. The parking meter will know whether the space has been paid for or not. Should there be any violations, the parking lot manager will be automatically notified. NOW! Innovations provides the platform for the provisioning of mobile digital tickets.

The service is planned to launch on Monday October 20th in the city of Decatur near Atlanta, Georgia. The payment method will be based on automatic voice service instead of SMS. As Arho Anttila, the Managing Director of NOW! Innovations argues, for the average American to use SMS for parking would be “psychologicaly unacceptable and difficult.”

NOW! Innovations has targeted the US (esp. New York and New Jersey) and Latin America (Ecuador and Brazil) for some time, but this new initiative will be the firm’s main bridgehead in the US. The company has previously been involved in launching mobile parking payment systems in Belgium, Estonia, and Slovenia. The company also offers mobile ticketing systems for public transport, and different metering and monitoring solutions.

Half of NOW! Innovations is owned by Helmes, the largest software development company in Estonia, that is supporting the firm’s strong international growth.

[Via Toivo Tänavsuu‘s TigerPrises.com]