Lund-based Dealguru has secured €900,000 (SEK 10M) in venture capital from Finnish VC firms Gorilla Capital and Innovestor, along with angel investors and family offices. The startup aims to build Sweden’s largest community for shopping deals, emphasizing community collaboration in finding and sharing deals. Dealguru plans to develop an app to simplify navigation through its thousands of offers, responding to user feedback for improved accessibility. The funding will be used to support this development, as well as to further enhance the platform and expand its user base.
Co-founded by Johan Selin and Lasse Järvinen, DealGuru is a community-driven platform focused on sharing the best online deals. Founded with a passion for helping people save money, DealGuru has created a vibrant community where members collaborate to discover and share great deals. The platform goes beyond just offering discounts; it aims to make a positive difference in members’ lives by providing them with the knowledge and tools to make informed shopping decisions. DealGuru fosters a creative and collaborative work environment, welcoming team members who share the vision of enhancing the online shopping experience for everyone.
“Feedback from our community, which is the core of our business, is incredibly important. There is a desire among our members for an app that makes it easier to navigate among our 8,000 offers, so we will deliver that as soon as possible,” says Johan Selin.
“We invest in teams with a clear vision and the capacity to transform ideas into successful companies with a focus on the customer. Dealguru meets all our criteria with flying colors, which is why they are one of our very first investments from our latest fund,” says Risto Rautakorpi, managing partner at Gorilla Capital.
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