Back in 2010 as the ebook adoption rate was increasing in the Nordics, Danish e-book platform Riidr started making some noise with their marketplace for digital books and audio books. Today the company announces it has been acquired by JP/Politikens Hus, the owners of popular media houses Jyllands-Posten and POLITIKEN.

“The cool thing about the platform is it allows media companies to take Amazon head on because we build them a full featured platform for books and audiobooks quite quickly,” Anders Breinholst, Commercial Director of Riidr tells ArcticStartup. Over the last two years Breinholst says the platform has split into two business models – the B2C side where they sell ebooks and also a B2B whitelabel solution powering the independently run Bokon.se and Ebok.no for the Swedish and Norwegian markets, respectively.

We last covered the company in October of 2012 as Riidr raised investment from Schibsted who now runs their Norwegian whitelabel. Aside from your standard storefront, Riidr’s solution always had publishers in mind by allowing to curate collections that might be of interest to their readership.

After the acquisition Riidr is hiring and and will continue to work on features powering their B2B and B2C solutions, as well as expanding their platform into new markets. It looks like Germany is next up on the map, but nothing sounds set in stone.

No acquisition price was shared, but Breinholst says that today is a happy day in the office.