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Bonusway makes acquisitions in Denmark, Netherlands

Finnish online rewards platform Bonusway said it has completed its acquisition of Danish market leader Eovendo and acquisition of Mijnkorting.nl in Netherlands.

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The 2012-founded Eovendo has been the pioneer and innovator of the Danish cashback market. Mijkorting.nl has built a strong voucher code and cashback business with a strong and loyal user base.

“For Eovendo, to join the Bonusway family was a clear strategic decision. With Bonusway, we can increase the number of shops to our users and bring even better deals on the table,” Eovendo founder Martin Østergaard said in a statement.

“Also the cashback industry develops fast. It is good to have a strong team to make sure that your
product matches with the current and future customer needs, especially in the mobile
environment.”

Mijnkorting.nl founder Maarten van Brummelen
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Tarmo Virki
Tarmo Virki
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