Creative agency Bolder Helsinki Oy was founded in the last week of February. The firm promises to do, uh, bolder and more creative and experimental marketing compared to more conventional and established agencies in both offline and online. Target customers are especially new firms, those planning to transfer their business to web, and firms who have undergone a generation shift and might need a strategic approach in creating or renewing their marketing as a whole. Their whole site is unfortunately only in Finnish right now, but an English version is promised to be launched before the summer.
The founder team consists of six Helsinki School of Economics students, who look forward to offer their experience of marketing in the student communities to national and international brands, which are looking to cover segments that might be difficult to reach. The founders are open about their excitement and enthusiasm to help create new success stories, and they’re looking to support entrepreneurship and encourage more Finnish students to consider it as a more tempting career option.
Competition in the media business is tough, but there’s always room for guys who believe in themselves. Best of luck to Bolder and kudos for stepping up with the challenge.
[This post is slightly late due to my winter holiday, sorry about that.]