Boksi.com, a Helsinki-based influencer marketing and content sourcing platform, has acquired “the influencer GmbH“, a rapidly growing German influencer marketing agency known for its work with clients such as Volkswagen, Westfield, and the European Commission. With this acquisition, Boksi.com aims to strengthen its presence in Central Europe, particularly in Germany, where the influencer GmbH is based. The acquisition grants Boksi.com immediate access to the influencer GmbH’s network of creators and influencers, enhancing its reach and operational capabilities in the region. The influencer GmbH will continue to operate under its brand within the Boksi.com umbrella, preserving its local market expertise while benefiting from Boksi.com’s advanced software solutions, which promise deeper data insights and higher operational efficiency for the influencer GmbH’s clients.
Following the recent closing of a €7M Series A funding round Boksi.com is now rapidly advancing its presence in Germany. The strategic alignment with the influencer GmbG grants Boksi.com immediate access to a wide network of creators and influencers while promising existing customers of the influencer GmbH deeper data insights into campaigns and a higher operational efficiency through the integration of Boksi.com’s advanced software solutions.
Lasse Laaksonen, CEO of Boksi.com, emphasises: “Joining forces with the influencer GmbH is a big step for us. We’re bringing together their know-how and strong ties with the creator economy in the German market with our tech solutions to enable us to fast track our growth and serve customers in the German region even better.”
The influencer GmbH will continue to operate under its established brand under the Boksi.com umbrella, preserving its local market expertise while benefiting from Boksi.com’s platform capabilities.
Laetitia Ecklé, CEO of the influencer GmbH, affirms, “The synergy between Boksi.com’s technological solutions and our influencer expertise is a game changer. Our clients can anticipate improved campaign precision and insights, thanks to Boksi’s state-of-the-art software.”
For German brands looking to redefine their influencer marketing, Boksi.com and the influencer GmbH offer a powerful partnership, combining top-notch software with a vast network of content creators. This expansion highlights Boksi.com’s dedication to delivering advanced, efficient solutions that set new standards in influencer marketing.
Click here to read more M&A news.
