This week is all about interesting news for EdTech startups; an inspirational gust of educational reformation sweeps across Europe in the hopes of reaching every innovator out there that could potentially electrify the way we study.

Just a day after we talked about the Open Education Challenge we now announce another accelerator affiliated competition, the Sanoma Startup Challenge 2014.

Organized by Sanoma in collaboration with Startupbootcamp, the competition will emerge interesting EdTech startups on stage, as well as introduce Sanoma more into the startup scene.

European companies in the field of K12 Education – pre-university education – and a with a live product are invited to participate in the competition that aims to actively support and develop the future of education. The competition is now open for applications, which are due to 1st of March 2014 at 23:59 CET.

5 chosen finalists will be invited to a workshop with Sanoma experts in Amsterdam on the 23rd of April 2014, where they will receive mentorship and will have the opportunity to network with Sanoma executives, Sanoma Learning industry experts and SanomaVentures’ investment team (who are most eager to invest!).

The winner of the first prize of €25 000 will be decided on stage at The Next Web Conference in Amsterdam on 25th April, where a panel jury will have a hard time making their pick out of the 5 finalists.

The winner takes home the glory, €25k and of course, an Sanoma expansion and growth kit.

Lately, Sanoma has been increasing its engagement in startups; Sanoma Learning and SanomaVentures have been adding up their startup investments, as well as Sanoma’s teaming up with Startupbootcamp’s consulting arm, VentureScout has been noted.

There’s only one thing to make of this; Startups are doing great and it hasn’t gone unnoticed.

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