Sweden-based Freephoo is a fairly new entrant to the fiercely competitive VoIP market. Going up against the likes of Skype and Rebtel, Freephoo is very similar in concept, offering free calls through 3G/WiFi and low-cost “premium” calls to mobile or landline numbers. The company does have some additional tricks up its sleeve though.

According to a company press release, Freephoo is one of the first calling applications that enable users to purchase minutes directly from Apple’s App Store or the Android Market. The rate is fixed, 100 minutes for 6.90 €, no matter who you call.

The company also aims to make calling as easy as possible – no need for usernames or separate “out numbers”. Once Freephoo has been installed on your device it integrates to your list of contacts and automatically recognizes which friends (other Freephoo users) you can call for free.

The service is currently available in most European countries and just yesterday the iOS version of Freephoo was launched in a number of nations in the Middle East. Freephoo supports calls to 52 countries and the list is growing constantly.

The app is available for iOS (iPhone, iPad, iPod) and Android.

Freephoo is a brand name of NASP AB, a Sweden-based startup that was founded in 2008 by former telecom and Internet industry professionals.

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