As hard as it is to get a user, it’s even harder to successfully retain them. Many companies in a hurry to gain more and more users, forget that they have a list of current users who needs to be in continuous touch. While there are many social media pages through which you can be in touch with your users, nothing can beat the level of interaction and personal touch that emails have. A carefully crafted email can help you get back your user to your website and keep them in loop with companies offerings. So, how do you ensure that the newsletter you are sending is getting customer’s attention? Let’s look at few tips on how to design a newsletter that is truly outstanding.
1. Title that intrigues the users.
The first thing that your user is going to see is the title of your mail. If your title is not catchy enough to make the user open the mail, then be sure that it is going to end up in trash without people opening it. Following are the two recommendation that we would like to give you on making the title:
a. Keep it short between 6-7 words at max.
b. Make the title relevant to the inside topic with title format as either a questioning one or telling some exciting news.
2. Keep Appropriate Format.
The format of the mail should be chosen after a careful inspection. The format depends on what would be the content of your mail, whether it’s a video, infographic or just plain text you are going to send. The other important thing to keep in mind is that most of your users would be on mobile devices as such you should only chose templates that are easily visible on mobiles without much scrolling. If your user has to scroll left and right or the sentence formatting is disrupted then the user is not going to read the mail. The best advice would be to send a test mail and then see it on several devices to see if their is any error in the format.
3. Carefully select fonts and color.
Your users are busy person and if you have selected fonts that is too hard to read, then they will simply delete the mail. Try keeping the font as simple as possible that can be easily read on any device.
Email marketers have been trying several variations in colors ranging from bright colors to gradient color design. You need to consider who your target audience are then keeping in mind your business you should use colors for the mail. For e.g. if you are a software firm your color preference should be light colors while for a custom t shirt design business one can use bright and mix up of colors.
4. Use image or video.
Images and videos are proven to be one of the most engaging medium in a mail. If you have a video or infographic that tells an amazing story about your brand, a customer or anything relevant try adding it in your mail. One thing that you need to make sure that the users to whom you would be sending mails are in your email subscription list or else your mail would land in promotion tab or even in spam folder.
5. Try telling a story.
People always love to hear stories; be it of a brand success, an innovative product or anything else. If you can frame an interesting story in your mail then rest assured that your users are going to take the desired action you want. Our recommendation again would be to use minimum text and use images or videos if possible.
6. Have a call to action button.
Your purpose of sending email to a user would be to perform a desired action. As such it is necessary to have a call to action button that is easily accessible to serve your purpose.
7. Great User Functionality.
The easier you make it for the user to connect with your company, share your mails or even unsubscribe from your mailing list, the more are your chances of retaining your user.
These are the few tips we would like to share with you to make a killer newsletter for your startup. What do you think guys? Share your views and do suggest any other tips that you might have in your mind.
Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, creating new t shirt design. Connect with her on Twitter: @jackson_alice1