Europe’s second largest car maker PSA Group is acquiring a controlling interest in Danish online vehicle repair platform Autobutler to strengthen the aftermarket offering of the owner of Peugeot and Citroen brands.
“It will also help the Group to develop business in its own networks, expand its customer base, attract new independent auto repair shops, and improve its expertise in digital aftermarket services,” PSA said in a statement.
Launched in 2010, the Autobutler online platform has already allowed nearly 300,000 customers in four European countries to get an online quote for vehicle maintenance and repair. The firm has raised $7.9 million from Index Ventures, Creandum and others.
“The future in the automotive industry is digital. For the last six years we have proven that car owners are ready to go digital in the search for reputable garages,” the co-founders of Autobutler, Peter Zigler and Christian Legêne, said in the statement.