Spring 2011’s Startup Sauna winner Campalyst has recently updated its service to become a more compete package for marketers. Campalyst was originally buit to measure sales generated through social media content by allowing marketers to track social media followers all the way to a purchase. But in their new update, Campalyst boasts several new features to manage and track your social media straight through one dashboard.
Campalyst’s dashboard is now integrated into Facebook, allowing people to upload photos, video, and text with the tagged and shortened links. There’s a similar functionality for Twitter, and both Facebook and Twitter posts can be scheduled through the Campalyst dashboard.
In the near future, Campalyst will also offer geographic and language targeting, which should be extremely helpful for European marketers.