Leadfeeder, the “Google Analytics for Sales”, secures funding to make B2B sales more data-driven.

Helsinki-based Leadfeeder announces closing a €530k seed round led by Finnish investors Superhero Capital and Vendep.

The investment in Leadfeeder’s technology marks a wider global trend for investment in software that makes marketing and sales more data-driven, states the company partnering with Google Analytics in their blog post. The funding will be used for expanding to new markets, tripling the workforce and R&D operations.

“Web analytics has been here for some time, but how salespeople use it is not understood well. During the last 5 years, web analytics has enabled marketing to evolve into marketing automation and remarketing, but similar development hasn’t happened on the sales side. Leadfeeder is plugging the gap between Google Analytics and sales,” tells Pekka Koskinen, the CEO of Leadfeeder, about their mission.

Leadfeeder was founded in 2012, and platform has been launched in 2014. In 2015, the revenue of the company grew by 300% – and they have over 2,500 active monthly users all over the world.

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