Adtech firm Ve Interactive has acquired Danish-German video advertising company Optomaton for 5.13 million euros in cash and shares.

Ve Interactive, whose data-driven platform which combines conversion enhancing technology with digital and email advertising, With this acquisition, the UK-based Ve, which is currently ranked the fastest growing company in The Sunday Times Hiscox Tech Track 100 list.

“The acquisition of Optomaton puts us at the forefront of programmatic video technology and with over 40 percent of programmatic buys expected to be in video by 2018, we are very excited to welcome the Optomaton team and their proprietary “Volvelle” video technology into our business,” said David J Brown, CEO and co-founder of Ve Interactive.

Optomaton is a digital advertising company that offers a proprietary tech stack built exclusively to deliver video advertising.