Stockholm-based fintech startup Treyd is making waves in the B2B sector with its recent success in securing an additional $12 million in Series A funding. This funding round, led by Swedish investment company Nineyards Equity, who also headed Treyd’s initial Series A round, showcases the confidence investors have in the company’s innovative approach. Joining the investment consortium are Antler, Zenith VC, and J12 Ventures, further strengthening Treyd’s position in the market.
Treyd’s core mission is to revolutionize the way consumer goods companies conduct business by offering a game-changing buy-now-pay-later solution. This innovative approach eliminates the traditional burden of paying suppliers upfront, a practice that has long hindered businesses’ financial flexibility. With this latest round of funding, Treyd’s total investment reaches an impressive $25 million, which will be strategically deployed to fuel growth in existing markets and enhance its core product offerings. The ultimate goal for this fintech pioneer is to achieve profitability while providing invaluable support to its clientele.
One of the primary pain points Treyd addresses is the predicament faced by smaller businesses and merchants. These entities are often compelled to make upfront payments to suppliers, sometimes months in advance, long before the goods they purchase are ready for sale. Shockingly, approximately 30% of global trade relies on cash-in-advance payments, creating significant cash flow constraints that impede business growth. Treyd has set out to rectify this issue by empowering fast-growing businesses to maintain their momentum.
“Since launching the ‘sell first, pay suppliers later’ category three years ago, we’ve had an overwhelming response from the brand and retail community. Today, we’re helping the growth of hundreds of the most exciting fast-growing SMEs across the UK and Nordics. With this latest investment, we will be able to yet further improve our support of these and many more companies, by fundamentally upgrading our platform and product offering,” says Peter Beckman, CEO and co-founder of Treyd.
Through Treyd’s innovative platform, merchants can liberate capital that would typically be tied up in the supply chain. This newfound financial freedom allows them to invest in crucial aspects of their operations, such as expanding their inventory, recruiting top talent, or intensifying their marketing efforts. Treyd firmly believes that the growth trajectory of these businesses should remain their primary focus, while Treyd itself acts as a valuable catalyst, facilitating their journey towards success.
“We’re impressed by what the team has achieved in this short period of time, especially in this market environment. Treyd’s ability to deliver cost-effective triple-digit growth while maintaining best-in-class default rates, is a proof point of their ability to navigate and execute, and also the true value-add Treyd brings to SMEs worldwide,” says Stefan Nordahl, founder and CEO of Nineyards Equity.
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