Stockholm-based fintech company Treyd has appointed Colin Moss-Davies as its first Chief Revenue Officer (CRO) to support its rapid growth and profitability goals. Treyd offers a service where it pays for inventory upfront on behalf of growing businesses, enabling both direct-to-consumer (D2C) and business-to-business (B2B) SMEs to sell more products, manage cash flow, and free up capital for operational growth. Moss-Davies, with extensive experience in B2B fintech, including a decade at PayPal, will oversee the company’s commercial operations, including sales, marketing, and customer support.
Amongst his 25 years of sales experience, specialising in fast-paced startups and leading organisations through periods of hyper-growth, Moss-Davies’ sales team successfully launched and scaled Braintree Payments in Europe. Braintree was acquired by PayPal for $800m in 2013. Based in London, Moss-Davies will help further scale and unify commercial teams, bring cross-border alignment to international offices, and discover and activate new revenue opportunities for the company.
Colin Moss-Davies, Chief Revenue Officer at Treyd, comments: “I am delighted to join a talented team with a great culture, very clear vision, and dedication to supporting SMEs. Treyd’s ‘sell first, pay suppliers later’ service enables SMEs to sell inventory before it’s paid for, a truly beneficial service to retailers particularly during these tough trading times. My role will be focused on expanding adoption of the service in all markets and setting the organisation up for success as we scale globally.”
Treyd pays for inventory upfront on behalf of growing businesses, enabling D2C and B2B SMEs to sell more goods, control cashflow, and free up capital for operational growth. In 2022, the same year it launched in the UK, Treyd saw revenue increase tenfold and its total customers increased fivefold. Treyd recently closed a $12 million Series A extension to take total funding to over $25 million.
Peter Beckman, CEO and Co-founder of Treyd, comments: “Hiring a CRO of such calibre is a natural step in our global scaling journey as we progress towards profitability. We quickly realised Colin was the right person to lead Treyd’s revenue operations through this next phase of expansion, and I am confident that his experience from revenue leadership in exceptional fintechs across multiple stages, together with his assured nature and all-embracing management style, will prove the perfect addition to our team here at Treyd.”
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