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Friday, September 22, 2023

Swedish boating app expands Nordic presence with strategic investment to enhance services and safety

Skippo, a boating app based in Stockholm, has been strategically expanding its presence in the Nordic boating market. After acquiring the app “På Sjön” and the digital boating magazine Hamnen.se, Skippo has now invested in Sjöassistans, Sweden’s largest leisure boat assistance company. Sjöassistans, with its extensive experience and network in boat assistance services, offers Skippo valuable insights and opportunities to enhance existing offerings and develop new services for safer boating. This partnership aims to leverage Skippo’s digital expertise and Sjöassistans’ industry knowledge to create a comprehensive and improved boating experience for Nordic users.

For over two decades, Sjöassistans has provided boat assistance throughout Sweden, both as a partner to some of the market’s leading insurance companies and through its own memberships. With the company’s nationwide network of connected assistance boats, collaborating shipyards and insurance companies, as well as comprehensive data on maritime incidents, Skippo sees significant opportunities to further develop existing services and create new ones together with Sjöassistans, thereby enhancing safety for Nordic boating enthusiasts.

”This is a perfect strategic match. It’s invaluable for us to be able to develop our services alongside Sjöassistans’ expertise, network, and insights, while also recognizing that Skippo can contribute to further developing Sjöassistans’ core business,” said Fredrik Oscarson, CEO of Skippo.

”Skippo is a fantastic partner for us at Sjöassistans, and we are pleased that they have chosen to become strategic owners in the company. With their nearly one million users in the Nordic region and experience in building modern digital marine services, we can continue to deliver on our promise of a carefree boating experience. This also means that, together with our partners and insurance companies, we have increased opportunities to develop new services in line with our vision of Nordic boating,” said Jan Josephson, CEO of Sjöassistans.

Skippo was founded in 2022 with the ambition of simplifying and enhancing boating in the Nordic region by offering digital services for knowledge, inspiration, and safety on the water. The business currently includes the navigation service of the same name, Sweden’s leading digital boating media Hamnen.se, and now Sjöassistans.

Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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