Copenhagen-based family office knowledge resource Simple has recently secured undisclosed funding from a consortium of European and North American investors, with notable participation from California-based family office Pardon and global family office North-East. Simple’s core mission is to provide knowledge, data, and services to family offices and service providers through its platform, and this funding round is expected to fuel its expansion efforts, particularly targeting the US market, where substantial growth potential lies as wealth transitions to the next generation. Beyond research and content, Simple aims to offer high-touch and AI-driven tech services to make the family office industry more accessible and interconnected. They plan to introduce new data-driven products by early 2024 and subscription options to enhance industry knowledge accessibility within the family office ecosystem.
Simple is an independent provider of knowledge, data, and access to the next generation of family offices, offering a range of products and services for both family offices and service providers via its knowledge platform and marketplace. The family office platform is fast becoming the most significant independent offering to support the growing worldwide family office industry.
The completed funding round provides both new capital to evolve its offering and brings in strategic partners with a strong focus on the US market, where the company sees significant growth opportunity in the midst of the current wealth transfer to the next generation. California-based family office Pardon joins global family office North-East, who have reinvested further, as part of an investor group that aside from an increase in capital bring new advisory representatives on both the US East and West Coast as well as Zurich and Mexico City.
Simple’s focus is on expanding their offering to family offices, moving beyond research and content to include both high-touch and tech-enabled services that utilise AI-driven data tools.
Founder and CEO Francois Botha says, “The next generation of wealth owners face unique challenges that can only be met by embracing the future. We have teamed up with a committed group of investors and partners that not only believe in the potential of Simple, but are dedicated to the shared vision of supporting the next generation through tech-enabled services and solutions.”
Matching the rapid increase in family offices, estimated at anywhere from 25,000 – 30,000 worldwide, is an increased demand for support services and knowledge resources that is driving Simple’s growth, with over 5,000 registered users from the family office community utilising the platform.
Half of this user base is in the US, but there are several jurisdictions where Simple believes the industry will grow most rapidly.
“In the family office industry, being a global player isn’t just an advantage; it’s a necessity, ” adds Botha, noting that, “Investors often tend to have multi-region exposure from an investment angle but also service needs. Key areas like the US, Singapore, and Hong Kong are driving significant growth.” He adds that Simple offers a unique value proposition: “We make this vast, global industry feel like a tight-knit community. Our platform brings everyone closer, providing targeted connections, timely knowledge and insight. In this ever-changing landscape, timing is not just good to have-it’s crucial to grasp the limitless opportunities that lie ahead.”
Simple has plans to launch its first new data-driven product addition by early 2024, along with new subscription offerings that aim to make industry knowledge and insight more accessible across the family office ecosystem.
Click to read more funding news.
