Espoo-based startup Rentle has collected €3.79 million in a seed round to power circular commerce. The round saw participation from leading financial services and sustainability investors Tera Ventures, Anthemis, Maki.vc, Finnish Industry Investment, Mission One Capital, The Fund, StartupIst Ventures as well as a number of European and US family offices and angel investors. The funding will allow the startup to meet the growing demand and provide better services to its existing customers.
Rentle was founded by Joel Mikkonen, Toomas Kallioja, and Tuomo Laine in 2018 to overcome the problem of merchants lacking appropriate software to start, manage and grow circular business models. The startup is targeting to empower merchants to expand their commerce from unit sales to service, from ownership to access while retaining full control of their customer experience.
Co-founder and CEO, Tuomo Laine says, “This is an important milestone that will help us meet the increasing demand, and serve our current and future merchants even better. To enable them to start and grow their circular businesses the way they want. To make the more profitable and sustainable business models of circular economy frictionless and easier than linear commerce.”