MobileMonday Helsinki will select a company having the best mobile application or service to represent Finland at the MobileMonday European Peer Awards on February 11 in Barcelona. The European winners will then continue to Global Awards Finals in Malaysia in May. Admission to tomorrow’s Helsinki event is free, just do it now.
StratMark program (all material in Finnish, though, except research publications) on the other hand is focused on improving the strategic marketing know-how of Finnish companies, along with creating an academic research paradigm on the subject. The seminar on Thursday is second of its kind, and unfortunately fully booked by now. There will be lots of interesting people from top Finnish companies, and academic highlights include marketing professor Rajendra Srivastava from Emory University, Atlanta.
I’ll be participating both events, so you can look forward for a report.