Marketing Manager / Content & Community Lead

  • Freelance
  • Helsinki


Join us building Housecat!

TL;DR: VC-funded early-stage crypto startup seeking a Marketing Manager. Details below!

About Housecat

By using Housecat, a pseudonymous 16-year-old teenager could have more assets under management than Goldman Sachs.

We are democratizing crypto investment strategies for users and empowering individuals to become asset managers. The majority of existing asset management products don’t work for the millions of users who will eventually take crypto into the mainstream.

All an interested Housecat investor needs is to link their wallet, specify the investment amount and within seconds their money is managed alongside leading fund managers.

Role Overview

To realise the above mission, we’re looking for a crypto native and generalist Marketing Manager to join our core growth team.

The two main challenges ahead are to build a healthy and vibrant community and to position Housecat as the leading mirror trading protocol out there. For that, being an outgoing person, knowing how to plan, produce and pitch high quality and highly engaging content are paramount.

First and foremost we’re looking for a person who we’d love to work with. Having worked with previous crypto projects is a big plus and we also value strong motivation for learning and growing your network.

You Are

  • Capable of writing long form crypto and/or financial analysis (writing samples are very welcome!)
  • Experienced in growing and engaging a community on Discord and Twitter
  • Experienced in pitching journalists, bloggers, conferences and other members of the press to generate positive and wide spreading coverage
  • Familiar with developing and measuring end-to-end marketing campaigns
  • Familiar with product marketing
  • Detail oriented and were able to spot the typo above
  • Above all, we look for an energetic and kind person to work with who’s ambitious and willing to learn whatever that task or solution requires

What you will do

  • Ideate, research in depth, plan and execute long and short form content for the blog, social media channels and email
  • Develop marketing campaigns around key events (this year is very eventful for Housecat)
  • Lead community management efforts and engage with Housecat users and members of the media to grow interest

Why you might be excited

  • You’ll be able to work remotely and (mostly) set your own schedule. Housecat is a remote-first team with colleagues in Helsinki, Zug and Berlin.
  • You’ll be creating something of your own, together with a highly skilled and experienced small development team.
  • We’ll celebrate success with team offsites.
  • You’ll help create our company’s culture.
  • We’re backed by the strongest names in the crypto venture investing world, including BlueYard, Inflection, Notation, 3kvc and a number of world’s most sought after angel investors who funded Ethereum, NEAR and SushiSwap.

Why you might not be excited

  • We are still a fairly young company with a small handful of people, so if you like more established companies, this role isn’t for you.
  • We’re an early stage startup. Projects and priorities are likely to shift.
  • Everyone on the team is extremely mission-driven, and works incredibly hard to push towards our lofty ambitions. Most people won’t be cut out for it.
  • You should be comfortable with just a dash of chaos. This is not the kind of job where you show up and we tell you exactly what to do every day.


No startup salaries here! This role comes with a competitive salary, stock options and a vacation plan.


If you got this far and are fired up based on the above description, we’d love to hear from you. Email our team your information and work samples if available.

Please include Marketing Manager in the subject line. Talk soon!

To apply for this job email your details to