Head of Marketing (Helsinki/Toronto)



We're looking for a Head of Marketing who is eager to plan and execute marketing on a strategic level, together with a team of brilliant people. Join our journey. 🚀

Department Marketing     Remote status Hybrid Remote

Join us as Head of Marketing (Helsinki/Toronto)

Does leading the marketing function of a scaling business and co-creating Videoly’s category internationally start your idea flow? We have a product-market fit, good growth, and great international references. We just need you! Some marketing magic is needed to harness all the potential Videoly has for expansion.

Videoly is a market-leading product video platform for online retailers and brands. We have big ambitions for our growth – and that’s where you come in.

This is a great position for someone who is eager to plan and execute marketing on a strategic level, together with a team of brilliant people. We are on a good growth path and expanding to new markets. We now need someone to bring in marketing expertise to take the company and our brand awareness in international markets to the next level.

Paula, CCO

What you’ll do

  • Create and own the whole marketing strategy
  • Work towards making Videoly a thought leader in our field and create influential marketing
  • Own the entire marketing function and lead the work of the whole team in order to maximize the number of inbound leads and make sure our digital presence stays consistently on the right level
  • Provide our content team with strategic direction to drive thought leadership and messaging across our target audiences and coordinate the execution of the content strategy
  • Collaborate with the whole commercial and sales team to plan, recommend and oversee the implementation of marketing activities related to their needs and commercial strategy
  • Together with our designers own and develop our brand identity
  • Lead, coach and further build a high-performing marketing team consisting of a Growth Marketing Manager, Copywriter, Designers and growth hacking resources
  • Work as a pioneer who doesn’t shy away from a challenge in an international environment either from our Helsinki or Toronto office

What you’ll bring

  • 5+ years of experience with B2B digital marketing, preferably in a SaaS company
  • Deep understanding of the e-commerce industry (a plus)
  • Demonstrated experience in the creation, delivery, and measurement of marketing campaigns across channels
  • Demonstrated experience of partnering with sales and sales leadership to generate inbound leads and drive revenue growth
  • Demonstrated experience with cultivating a brand story in a way that translates into long-term brand growth, preferably in the North American market
  • Exceptional communication and interpersonal skill with a good sense of planning, organization and prioritization
  • Natural ability to participate both in strategic and business discussions and take a hands on approach to executing
  • Vision, creativity and an eye for good copy and great visuals
  • Deep knowledge and understanding of analytics & performance data and their meaning when elevating a brand onto the world stage
  • Energy and enthusiasm in guiding and coaching a best in class marketing team

What you’ll get

  • Opportunity to become an owner in a company that is scaling fast internationally
  • Possibility to always work in a hybrid mode
  • Be in charge of your own thing and express yourself through work
  • Grow constantly in your area of responsibility and career
  • Freedom and ownership

If you work at the Helsinki office:

  • Support in taking care of your physical and mental well-being
  • Comprehensive insurance and occupational health care services
  • Lunch benefit and home made breakfast at the office
  • Opportunity to change scenery and join our Toronto office for a while

If you work at the Toronto office:

  • Nordic work-life balance
  • Health insurance and benefits
  • Vacation: 5 weeks per calendar year
  • Apple products (phone, laptop)
  • Opportunity to change scenery and join our Helsinki office for a while

To apply for this job please visit careers.videoly.co.