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Sweden’s Ingrid grabs €21 million to expand as Europe’s premier delivery experience platform

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Ingrid, a Stockholm-based delivery experience platform, has raised a €21 million funding round led by Verdane, a European specialist growth investor, alongside Schibsted Ventures. Ingrid’s platform connects retailers, carriers, and consumers to optimize e-commerce delivery experiences, processing over 130 million orders for more than 250 retailers. The funding will support Ingrid’s international expansion across Nordic markets, the UK, and the Netherlands, as it aims to become Europe’s leading delivery experience platform.

Ingrid’s delivery experience platform connects retailers, carriers and consumers to create a better shopping experience. Ingrid optimises e-commerce delivery experiences for more than 250 global online retailers, processing over 40 million orders per year across over 180 countries and is building an increasingly international client lineup, with key recent customer wins including Paul Smith, ME+EM, Sneakersnstuff, Estrid and Farmasiet.

As retail has shifted online, it has created pain points for everyone involved including consumers, retailers and carriers. Delivery has proven to be one of the most impactful, and costly, stages of e-commerce purchases: over 85% of shoppers churn after a poor delivery experience (Ipsos study, 2022); and 53% of shipping costs come from last-mile delivery (EMarketer, 2023). Delivery is not just last-mile; the delivery experience spans the entire e-commerce customer journey. Ingrid’s solutions cover the end-to-end experience from online checkout to order tracking and returns, along with related operations, including transport administration and store-based fulfilment.

With Ingrid, retailers can manage the delivery experience in a multi-dimensional environment including product-specific requirements, multi-channel and/or multi-market, and A/B test to optimise the consumer experience. Consumers receive personalised delivery options that fit their lives thanks to smart logic relying on AI that analyses location, timing, sustainability and more. This has proven to lead to higher on-site conversion rate, lower shipping costs and an increase in shipping revenue for merchants. Ingrid customers have achieved over 15% increases in conversion, 10% net delivery cost savings and 82% increases in shipping revenue.

Ingrid’s management team has partnered with Verdane to continue the company’s growth through international expansion and product development. Ingrid has also recently expanded its product portfolio through the acquisition of returns platform Turnr, announced in November 2023.

Piotr Zaleski, CEO and co-founder of Ingrid, said: “Everyone who has ever shopped online has had a bad delivery experience. Ingrid is here to change that. We’re entering a delivery-first era where delivery is no longer an afterthought. Product and price have traditionally been the two key decision drivers for consumers, but delivery is just as integral now. Retailers who don’t adapt to this reality will lose customers to competitors who provide personalised delivery via a wide network of well-known global players and hyper-local carriers. That’s where Ingrid comes in. We are positioned to drive fundamental change in the industry, helping mid-market and enterprise retailers create a delivery experience that drives purchases, customer loyalty and satisfaction.”


Björn Beckman, Principal at Verdane, said: “At Verdane, we are excited to strengthen our partnership with Ingrid – a company we deem to have category leader potential in the European Delivery Experience Software market. With its leading technology and innovative product suite covering the entire e-commerce consumer journey, Ingrid is well-placed to significantly improve the online shopping experience for merchants, carriers and consumers alike. As the preferred partner to growing tech-enabled businesses across Europe and with its extensive experience backing software businesses, Verdane is perfectly positioned to support Ingrid as it continues to grow its platform and scale its operations across Europe. We look forward to closely collaborating with Piotr Zaleski and his team on this journey.”

Click to read more funding news.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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