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Copenhagen-based startup Iconfinder has been acquired by Spanish digital visual content database platform Freepik Company which is also a parent brand of Flaticon and other well-known projects. Although it was a strategic decision since the Danish startup was a competitor of Flaticon, Iconfinder’s reputation and position in the market was also a powerful motivation. This acquisition will enable them to blend the two products into one visual asset library and best practices and approaches of the both teams into one.
Iconfinder currently employs seven skilled experts and was founded by its CEO, Martin LeBlanc. LeBlanc will be leading the icon vertical at Freepik Company. In terms of people on the ground, it’s also Freepik’s first step into Denmark, which has a reputation for creativity, innovation and design.
Martin LeBlanc, CEO and Co-Founder of Iconfinder “both companies share a similar vision of how we want the business to go – we survived and thrived through the tough times brought on by the pandemic and now we are confident about our new direction. Our teams will work well together and there’s opportunity for everyone to grow. We can achieve great things together. What also appealed to us about Freepik was its progress made with various AI solutions – rather than fighting the tide of artificial image generation, this company is leading the charge.”
Freepik Company actually closed two deals recently to strengthen its position globally. The other one was Colombian Original Mockups which provides 3D resources and mockup templates.
Carlos Marín, Chief Strategy Officer at Freepik Company, stands out that “with the Iconfinder and Original Mockups acquisitions, Freepik Company is strengthening its offerings in the growing market for visual assets. We saw this as an opportunity to combine forces and invest in the experts who can help take Freepik Company to the next level of growth. Freepik Company already has a sizeable subscriber base, but localising content is always a wise move and part of our expansion plans. It’s an exciting time and we’re very much looking forward to working together.”
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