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Glu Invests $7.5 Million In Icelandic Game Studio

The investment might lead to a full acquisition, says Venturebeat.

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Mobile-game publisher Glu Mobile has announced that it will be investing “up to” $7.5 million in Plain Vanilla Games, the Icelandic game studio behind popular multiplayer trivia game QuizUp, says Venturebeat.

The investment is done in promissory notes, and Glu’s CEO and chairman Niccolo de Masi, will join Plain Vanilla’s board of directors. Glu also confirms that it has the option to acquire the company outright at an undisclosed pre-agreed price if the published partnership goes well.

Reykjavik-based Plain Vanilla Games was founded in 2012, and the company has raised in total over $40 million with the latest investment.

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