Helsinki-headquartered Cambri, which accelerates product and concept testing of consumer brands, has raised 3.6 million euros Series A funding round jointly led by OpenOcean and Spintop Ventures, and said Lynda Clarizio, former President at Nielsen US Media, will join its Board of Directors.

“I am excited by what Cambri is doing to revolutionise product and concept testing to better serve brands in bringing product innovations to market,” Clarizio said in a statement.

Cambri enables brands to rapidly validate, optimize and iterate early-phase product and service concepts 10X faster than traditional methods via its digital SaaS platform and automated access to 100 million consumer panellists.

“As we scale internationally and further develop our product to serve our rapidly expanding customer base, the industry knowledge and experience we gain from OpenOcean, Spintop Ventures and Lynda Clarizio will enable us to move even faster and smarter,” said founder and CEO Heli Holttinen.

Cambri helps global consumer brands such as Electrolux adopt more robust research and concept testing methods, enabling marketing and innovation teams to allocate resources toward only the most desired products.

“The ability to translate a deep understanding of consumer behaviour into an online tool makes Cambri exceptional. Cambri’s platform has helped us make better, data-informed decisions faster,” said Jessica Adel, Consumer Insights Director at Electrolux.

Cambri was established by senior market research experts Heli Holttinen and Outi Somervuori, who hold PhDs in customer-driven concept creation and behaviour pricing respectively, and Dani Kamras who has extensive experience in innovation and market research.

“Cambri is growing rapidly, has an expert founder team, and has developed a novel software solution that automates market research, all of which makes the company a great addition to OpenOcean’s investment portfolio. We are excited to see how Cambri will disrupt the massive market research industry and take global leadership in this new category,” said Tom Henriksson, General Partner at OpenOcean.

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