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Female-founded startup gets backed by impact VC for its sustainable investing platform

Estonian-German female-founded startup Grünfin on announced the launch of its investment platform focused on sustainable, values-based investments, for European consumers.The company has raised €2M round of funding for the launch.

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The round was led by Norrsken VC. Other investors in this round include Superangel, Lemonade Stand and a angel investors with backgrounds in Wise, Pipedrive, Skype, and Wire.

Tove Larsson, General Partner at Norrsken VC, says, “Shifting your savings to sustainable assets is one of the most important choices you can make in your life to enable a sustainable future for the world. That is why we are extremely happy to partner with the experienced and mission-driven team of Grünfin to drive more capital to impact.”

Grünfin was founded by two mothers, Karin Nemec and Triin Hertmann with the aim to ensure a sustainable future for the next generation. 

Nemec explains, “If you’re concerned about the world and haven’t yet looked at the impact your finances can have, you’re missing out. Studies show that investments can have a greater effect on your carbon footprint than many other eco-conscious lifestyle choices combined. But there are no tools for regular people to comb through tens of thousands of funds to find the select few that take the impact of their investments into consideration.” 

“We built Grünfin to make sustainable investing easy and widely accessible. We’d like to empower parents to create a better future for their children, but also allow people to make long-term investments with a double impact on both their financial future and the world around them,” adds Nemec.

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Jan Ameri
Jan Ameri
Entrepreneur-by-heart – and by actions since 1998. Being an expert in spotting new opportunities and creating new concepts, Jan has been a partner or co-founder in seven different companies in various industries. In the early 2000’s he was pioneering some of the very first WAP, SMS, and interactive TV based wireless games and fantasy sports games in the Nordic countries. Jan loves to watch Shark Tank and The Profit in his free time. And he is an FC Barcelona fan.

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