Enough Growth, Danish Startup Says

Startup business is all about growth, right? You company is valued based on growth curve and all efforts should be made for fastest possible growth. Right?

NO, said Danish startup Shopbox on Thursday.

It said it was overwhelmed by an increase in new leads and partnership requests following its last month launch of counter software for hospitality industry, a result of its collaboration with tech giants Microsoft and HP.

Shopbox said it was not taking any new customers, and was instead focusing on improving its product.

“The number one performance metric in the startup world is growth. Sometimes, however, growth can get in the way,” it said in a statement.

“If we want to compete with the big guys such as Oracle, NCR, and others, we need to make sure we have the same focus on stability and speed as they have. … The project with Microsoft has made Shopbox a much better product, but we need to spend a little more time making it the most future-proof and stable POS out there,” Christian Zigler, founder and CEO of Shopbox, said in a statement.