eComID, a Stockholm-based startup, has raised €2.75 million in pre-seed funding to advance its AI-powered platform. The platform is designed to help retailers reduce product returns by encouraging shoppers to make more informed and sustainable purchasing decisions. The oversubscribed funding round was led by CapitalT, with participation from H&M Group Ventures and strategic angel investors. eComID plans to use the investment to enhance its platform and make it available to more brands, aiming to reshape the online shopping experience and lessen its environmental impact.
Founded by a team of former retail digital leaders and engineers from Sweden, Spain and Venezuela; eComID is dedicated to transforming the returns landscape collaboratively. Recognizing the trend of increasing product returns, the team was set on a mission to unite retailers in facilitating more conscious and environmentally friendly online shopping.
eComID’s technology empowers retailers to incentivize informed purchases, minimizing unnecessary returns. The company’s model rewards customers toward sustainable practices and fosters conscious shopping habits. Since its launch in November 2023, eComID is now embraced by over 1 million shoppers daily.
“The eComID co-founding team comprises the best talents I’ve worked with in every field, all driven by warm hearts. I’m eager to continue showcasing what this stellar team can achieve, addressing the complexities of returns in the fashion industry. CapitalT and H&M Group Ventures are the perfect partners to amplify our current momentum, with retailers already expressing keen interest in joining the movement we’re fostering with our technology.”, says Oscar Rundqvist, CEO of eComID.
Founding Partners at CapitalT, Janneke Niessen and Eva de Mol, comment: “While the eCommerce industry continues growing at an incredible rate, high return rates lead to financial losses for retailers, and have a highly detrimental environmental impact. We were impressed by eComID’s proactive solution – they not only react to customer behavior but also anticipate and inform it. At CapitalT, we believe that great people make great companies, and eComID’s founding team impressed us from the first meeting with their shared passion, grit, and early traction. We look forward to the next steps and are proud to welcome eComID as the first Swedish member of the CapitalT family!”
The strategic angel investors include Anaheta Berenberg-Consbruch, Vice President at the LEGO Group and former Director at Zalando; and Madeleine Persson, an experienced retail and fashion industry expert and former H&M Managing Director; currently working as a senior advisor, board member, and executive mentor for renowned brands across the globe.
“We’re delighted to extend our partnership with eComID through this follow-on investment, continuing to support their mission to unite the fashion industry in addressing the product returns challenge together. With eComID’s innovative technology, we foresee the potential for a more sustainable era in online shopping. We’re eager to see the team’s continued progress and the positive impact of their solution.”, adds Nanna Andersen, Chief of H&M Group New Growth & Ventures.
Click to read more funding news.
