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Friday, April 19, 2024

Swedish Dema scores €7 million to fuel predictive analytics innovation

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Dema, a Stockholm-based predictive analytics platform for e-commerce, has secured €7 million in a seed round led by J12 Ventures and Daphni, along with a group of high-profile angel investors. The company offers a no-code tool for e-commerce companies seeking profitable growth, providing game-changing insights and future predictions. With this funding, Dema aims to further develop its platform, expand its customer base, and enhance its sales and marketing efforts to fuel its growth in the e-commerce industry.

Dema gives companies the opportunity to take control of their future by delivering cutting-edge predictive analytics for the next icons within e-commerce. Game-changing insights and future-looking predictions will supercharge many e-commerce businesses in the future. Regardless of the challenge or technological complexity, Dema has built a platform that will never compromise on giving the true answer on performance.

Despite the endless possibilities of today and the transformative impact of e-commerce on the retail industry, many e-commerce companies still rely on superficial metrics to analyze their progress and performance. This misguided approach exposes them to significant risks of failure. Instead, they should focus on getting the right customers and selling the right inventory to maximize operational profitability. This is more crucial than ever before since the capital market does not have a big appetite for loss-making operators.

“As experienced e-commerce pioneers, we knew that we needed to go deeper to where the real value is. That’s why Dema was created, a predictive analytics tool delivering deep insights to ignite the entire e-commerce industry. The metrics that truly matter are unreachable for most. Unlocking the full scope of your data demands vast resources and a skilled workforce, typically reserved only for the industry giants. Dema empowers better decision-making by delivering transformative predictions and revelations for the future icons of e-commerce.” says Marcus Tagesson, co-founder and CEO at Dema.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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