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Monday, December 11, 2023

Danish startup raises €600K seed to solve clothing crisis

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CAPSULE, a startup based in Copenhagen, has secured €600k in a seed round backed by UNICO CAPITAL, Martin Lykke Suhr, and The Aventures. The startup’s mission is to solve everyday fashion problems and wardrobe crises by offering a platform that enables users to create their outfits, find inspiration, and shop all in one place. Within just two months of its launch, the app has already amassed thousands of users from over 118 countries, with more than 135k clothing items uploaded to the platform. The funds will be utilized to enhance the app, introduce new revenue streams, and expand the international user base.

CAPSULE’s founders, Louise Linde, Nadia Wabra, and Emilie Seegert, believe that their app will contribute to a more sustainable fashion industry by reducing passive clothing and renewing women’s love for their wardrobe. The app enables users to get an overview of their entire closet, swipe through their clothes to create outfits, and borrow or swap clothes with others. CAPSULE also allows users to discover where items are from and get inspired by each other’s wardrobes.

Emilie Seegert says“At CAPSULE, we strive to build a worldwide community of fashion enthusiasts. We believe that CAPSULE will contribute to a more sustainable fashion industry by reducing passive clothing and renew women’s love for their wardrobe.”

Louise Linde states “We have often talked about the fact that if the “clothing crisis” were a primary male issue, then it would have been solved a long time ago. There are a lot of reasons why we think that, but the main reason is that the majority of entrepreneurs and investors are men, which makes it hard to solve female problems as they are often neglected.”

Tine Hjortekær-Jensen from UNICO Capital: “ I had no doubt that the GenZ generation would commit to this new app-based fashion universe and take it viral. With any other start-up, the success will come down to the individuals, so when I met the 3 founders, who all blew my mind with their level of energy and passion, I knew UNICO Capital had to join CAPSULE on their journey.”

Patrick Theander from the VC fund The Aventures: “Investing in a female-founded startup is not just about supporting gender diversity, it’s about investing in a smart product with a promising future. We have full trust in the founding team and we are excited to see them thrive in new markets.”

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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