Following the company’s €2.2 million investment from Industrifonden and angel-investors last year, Sweden-based Burt is expanding to Norway, as part of their expansion program. The company produces tools to help advertisers and agencies improve the efficiency and effect of their online campaigns, which we covered last June. Their main product, Rich, distinguishes itself by focusing on the media industry and offering analytics that form a more complete overview of the environment in which their ads are being displayed. As a result ad-buyers can compare online performance of their ads with broadcast and print advertising and media agencies get a greater control over ads, their vital revenue source.
Vanja Bajc, the marketing director at Burt tells us, “The signed deals are hopefully just a start of a greater expansion on the Norwegian market where the focus will continue to be on helping Norwegian publishers, advertisers, agencies and media owners to further develop their advertising models in order to create more effective ads.”
In the near future Burt is focusing on further developing Rich platform for both advertisers and publishers, and hopefully will release the next generation of the software this spring.