Stockholm-based playtech startup Boxbollen has partnered with Gothenburg-based fintech startup Juni for a $2.7 million capital injection to support Boxbollen’s rapid growth. Boxbollen, known for its head-tethered boxing ball and app, saw substantial sales and revenue growth in 2022. Juni specializes in helping ecommerce businesses manage their cash flow, especially for marketing and media expenses. The partnership aims to further boost Boxbollen’s expansion.
Boxbollen is a Swedish playtech startup founded in 2018 by brothers Jacob and Victor Eriksson. The company specializes in developing hardware and software that gamify physical activity. Their flagship product is a head-tethered boxing ball connected to a companion app with features like tracking physical interaction with the ball, personal performance monitoring, charity-linked challenges, and social competitions with cash prizes. Boxbollen gained significant attention for its innovative fitness product and registered impressive growth with over 600,000 units sold globally in the year following its US launch. Prominent figures such as Bill Gates, Khloé Kardashian, and Snoop Dogg have endorsed or owned Boxbollen products, making it a recognizable brand in the fitness tech industry.
Juni is a fintech company founded in Gothenburg, Sweden, in 2020. It has earned recognition as one of the fastest-growing fintech startups in Europe. Juni is primarily a financial platform designed to cater to digital commerce businesses, offering a unified view of multi-currency business accounts, corporate virtual cards, and flexible credit. Its services are geared towards providing ecommerce companies with complete visibility and control over their cash flow, particularly focusing on aiding businesses in managing expenses related to marketing campaigns and media. Juni’s financial solutions empower businesses to grow while maintaining control and oversight of their financial operations, making it a valuable partner for online enterprises seeking to optimize their financial strategies.
Jacob and Victor Eriksson, Co-founders of Boxbollen, comment: “This partnership is a welcome step towards achieving our goal of a Boxbollen kit being in every living room in America. We are inspiring an at-home fitness movement and are confident that this festive season will see Boxbollen kits gifted far and wide, as family members urge each other to get fit and have fun doing it.”
Samir El-Sabini, CEO & Co-founder at Juni, comments: “We love working with disruptive and innovative companies that offer consumers something new, and Boxbollen is the perfect example of that. They’ve built a strong brand, a unique product offering and have achieved tremendous growth. We’re all about boosting cash flow and giving founders financial control, and we’re really excited to join them on the next phase of their journey and further fuel their growth.”
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