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Swedish VC firm invests in the first Nordic e-commerce marketplace for electric cars

Swedish Bonnier Ventures, making minority investments in tech companies across multiple growth stages, led the funding round of Carla, Stockholm-based ecommerce marketplace enables customers to buy or sell electric vehicles online and have them delivered to their addresses. The startup has raised a total of €19M in the round which also saw participation from its existing investors including Inbox Capital, Black Ice and VNV. The funding will help the company in many areas like reaching new lands, expanding delivery capacity, product enhancement and development, etc.

Carla raises funding from Bonnier Ventures

Bonnier Ventures is pleased to announce an investment in Carla, the first Nordic e-commerce company for electric cars. Existing investors Inbox, Black Ice and VNV also participated in the round of approximately SEK 205 million.

At carla.se you can buy and sell electric cars. Carla offers delivery and collection of electric cars throughout Sweden within 72 hours. All cars are battery tested, inspected at 280+ points and prepared for top condition. The customer always gets a 12-month guarantee, favorable financing, a 14-day right of withdrawal and a free return where Carla picks up the car.

Since the start in autumn 2021, Carla has experienced a high growth. The company has reached an annual turnover rate of SEK 600 million and an average Trustpilot score of 4.9. The capital is intended for Nordic expansion, product development, increased capacity for deliveries, repair of cars, and development of aftermarket services.

Bonnier Ventures, Carla, Patrik Illerstig“We are extra proud of raising money from reputable investors, both existing and new – despite the current world and market situation. It feels safe that we, together with our investors, share the long-term vision of radically improving the experience of selling, acquiring, and owning an electric car.” says Patrik Illerstig, CEO and founder of Carla.


Bonnier Ventures, Carla, Dajana Mirborn“We are glad to be supporting Carla in this round and are impressed by the growth they have shown and the reception the service has received in the market. The investment is also part of our increased focus on sustainability and an important investment in relation to the transition to a more sustainable society. We look forward to following and supporting the company on its continued journey that is only in its infancy.” says Dajana Mirborn, Investment Director at Bonnier Ventures.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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