Aarhus-based financial software developer Anyday offered a new way for “buy now, pay later” services and raised 4 million euros in the seed round. The round was led by Finnish VC Inventure. The Danish company changed the structure of a split payment system and let the stores carry the burden of their potential customers. The platform provides interest-free financial solutions to the customers and only charges a modest fee to the online stores on the platform.
It sounds ethically wrong but actually online store owners benefit from this as well. This system may tend to bring more customers to the stores since the charm of the new system can attract them into the shops. This huge funding will be use of expanding more across the Nordic region for the Danish startup. Additionally, the company will be able to take it to the next level by increasing the payment options even for the in-store customers.
Danish fintech Anyday to enter Scandinavian market with new generation of split payment solution
Danish fintech Anyday raises a €4m Seed led by Inventure to give customers a high credit line with absolutely no fees or interest on their purchases. The capital is to be used for introducing Anyday’s split payment concept for the Scandinavian market and implementing the service for in-stores.
Last year, Anyday introduced a new concept for split payment with no fee of interest, no fees and a high credit line for the end customer, where the payment is split into four, and with 25% of the amount paid up front. The Anyday concept comes as an unique alternative to related products known as Buy Now, Pay Later.
After a successful 2021, Anyday now has raised €4m from existing and new investors to invest in expanding the business further.
Stepping in as new lead investor is the Finnish-based venture fund Inventure, who has followed the fintech environment in recent years.
“Anyday stands out with a proven track record that both the merchants and consumers are ready for a new generation of split payment solutions based on a fair and simple concept. This could take the debit economy a huge step forward, and that is why we support further roll-out,” says Tuomas Kosonen, Partner at Inventure.
Introducing concept in Scandinavia
More than 1,000 merchants have already joined Anyday, and more than 20,000 customers have used Anyday, who is now looking towards the Nordic countries for merchants to integrate the split payment concept.
Card and app to support in-store
Today, the Anyday payment solution is available for Danish webshops. As a vital part of the growth plan, Anydays service is to be introduced for payment at in-stores in two ways: as a virtual credit card and an app with the payment technology, so that consumers are presented with the option to split the payment, when they pay in in-stores.
Backing Anyday to build BNPL V2
- Disruption of existing BNPL business models by implementing a consumer-centric and fair offering.
- The massive growth of the e-commerce market – Global ecommerce space is valued at ~€4.4tn, whereof only ~2% are globally transacted by BNPL services.
- The global trend of more flexible payment solutions and actively participating on the decline of credit cards, through the ongoing generational shift.
- Established a scalable debt model.