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Iceland’s Activity Stream raises $13.5 million to transform live entertainment tech

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Reykjavik-based Activity Stream has recently secured an impressive $13.5 million in funding through a merger with Eyrir Ventures and Frumtak Ventures, with additional support from prominent entities like the Shubert Organization and the Export and Investment Fund of Denmark. Specializing in innovative data-informed software solutions, Activity Stream plans to deploy the funds to accelerate product development, focusing on advancements in data technology, infrastructure, and expanding their marketing platform capabilities.

Activity Stream specializes in providing innovative, data-informed software solutions for the live entertainment industry. Their suite of solutions supports live event organizers throughout the event lifecycle, with a focus on enhancing efficiency and success. The company’s offerings include products that incorporate data technology, infrastructure, and marketing platform capabilities. They aim to empower the live entertainment sector by transforming the way organizations create and deliver exceptional experiences for events and participants.

CEO Einar Saevarsson comments, “Securing this funding in a challenging market is a strong vote of confidence from our investors. It reflects our significant growth over the past year and our commitment to serving close to 600 global clients. It propels us toward a future of expanded innovation and strategic acquisitions.”


In a separate reflection on client relationships, Saevarsson adds, “At this pivotal moment, I feel a profound sense of thankfulness to each of our remarkable clients. Their continuous trust in Activity Stream is the fuel that drives us forward. Their success is our success.”

Activity Stream will leverage this funding to accelerate the development of innovative products.

Hugh Topping, CTO of Activity Stream, remarks, “This year, we’re excited to innovate, introducing key advancements in data technology and infrastructure, while also enhancing industry sustainability. Our focus will be on significantly expanding our marketing platform capabilities and venturing into new territories. We are as committed as ever to delivering solutions that transform the live entertainment industry, making it more efficient and successful.”


Saevarsson elaborates on the company’s ambitious plans: “Our aim to significantly expand our market presence in the coming years is a bold testament to our belief in our innovative solutions and their impact on the live entertainment industry. Our commitment, however, goes beyond financial growth; it’s about elevating the experience of every event and participant.”

With this new funding, Activity Stream is set to broaden its impact across the US, Europe, and the UK, actively seeking partnerships with innovators who share a passion for revolutionizing the live entertainment landscape.

Click to read more funding news.

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Nurcin Metingil
Nurcin Metingil
A permanent student, a passionate first reader and nowadays doing master’s degree in Publishing Management. Beside these, I am up for games! I have been playing games since I was 6. Now, I am whispering "Business. Business. Numbers. Is this working?"

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