Stockholm-based 24MAS, a specialist in mobile ads, has announced it has acquired Liquid Air Labs GmbH, a mobile radio application developer boasting 500 million minutes of radio airtime monthly across 1300 applications. The acquisition should fit the two companies nicely together. 24MAS operates through partnerships with mobile operators, media companies, publishers, and handset manufacturers in five continents, giving advertisers and application developers the opportunity to reach mobile users in more than 80 countries via its application and advertising platform.
Headquartered in Stuttgart, Germany, Liquid Air Lab has become the world leader of radio application development & publishing, having created over 1,300 mobile applications for well known radio brands across all major smartphone platforms. Leading radio station customers include NRJ, The Voice, Absolute Radio, RTL Radio, Mix Megapol, NRK, FFH, Radio Hamburg and Antenne Bayern.
“The international presence of 24MAS combined with its focus on targeted advertising and application markets brings a huge benefit to our customers in the form of increased distribution and revenue generation possibilities worldwide “ commented Mikko Linnamäki, CEO and Founder of Liquid Air Lab GmbH.
The management team behind Liquid Air Lab will continue working at the new company.