Finnish business games company World of Insights turns the meeting room into a playroom together with world’s top business schools. While working with staff from Yale, the London School of Economics and Vlerick Business School, co-founders Eliza Hochman and Timo Karjalainen discovered that creating effective learning interventions was not easy for either managers or professors. World of Insights games have been developed to tackle this problem in business schools and in businesses.

World of Insights’ off-the-shelf business games blend deceptively simple card and board game features with powerful questions to cover various aspects of business, like innovation, personal development or leadership. The company also provides a possibility to design a personal board games which would serve one’s particular needs. World of Insights have already helped business educators in Belgium, Italy, France, Finland, the UK, and the US improve results in various areas, such as strategy, marketing and corporate responsibility.

There is definitely a growing demand for game-based learning. One of the reasons is technological advancement. But the more fundamental shift behind this is the change in the ways we approach learning and innovation, going from top-down models to individualised learning, action learning and co-creation. Games and gamification are a great way to put these ideas into practice”, explains CEO & Co-Founder Eliza Hochman.

The company is currently busy launching a web shop for ready-made business games and tools for transforming classrooms and meeting rooms into playrooms. They are also orking on digital and hybrid products, where cards and other game elements can interact with touch screens.

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