Sweden’s Resolution Games said its virtual reality adventure fishing game Bait! has reached more than 700,000 downloads since its launch less than five months ago.

Bait! became the first game with in-app purchases on the emerging market of VR gaming on the Oculus VR Store for Samsung Gear VR in March. In-app purchases have been crucial for some of the biggest success stories in mobile gaming as Supercell and King mastered the free to play gaming market, optimizing these additional sales to hooked players.

Interest towards VR gaming is sky-high after Samsung launched its Gear VR and every Tom, Dick and Harry tries to jump to VR bandwagon, at the same time there is very little to do with the ultra modern VR headsets.

The studio raised $6 million last August in the largest single investment round for any VR gaming company. The lead investor was Google Ventures, and other backers included Creandum, Initial Capital, Bonnier Growth Media and Partech Ventures.

In the game, players are transported to Bait! Island to help their boss catch a rare fish as they try to save the faltering aquarium where they work. Players catch a lot of different fish and make friends with the locals – and struggle to keep loyalties to both the new friends and the boss.

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More to play

Resolution Games launched on Thursday an expansion to the game – offers a new destination “Treehouse River.” and 10 new species of fish.

“We are very excited about the interest in Bait! from the VR and games communities, and even the general public. We’ve had lots of requests for more content and we’re hoping Treehouse River is just the beginning as we expand the game and explore new destinations and fish species to add,” Tommy Palm, CEO and co-founder of Resolution Games, said in a statement.

Palm is a former games guru of King, and Resolution is his fifth startup.

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